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Designing products,
brands
& systems built to
move companies forward.
About me
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Trusted by world's most exciting brands

From Athens to anywhere. Combining design expertise, consultancy, and AI to create clarity, trust, and growth.
Founding-level design for teams
building what’s next. From first
idea to scalable system.
Over 8+ years grinding alongside founders with a chip on their shoulder and a story that needs telling.
I work best in fast-moving environments where the problem isn’t fully defined yet, turning ambiguity into clear products, strong visual systems and design teams that can scale.
Selected work across
Product · Brand · Growth
View My Work
A brand worth remembering - Brand Identity
Web experiences that convert - Product Design
Pitch decks for 9-figure raises - Visual Design
Growth & Performance creative - AI Native
Creative direction & Design leadership

Prep Smarter.
Engage Better.
Close Faster.

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Prep Notes:
Smart pre-meeting briefings that highlight key risks, people, and goals.
Stay ahead.
In-Meeting Recommendations:
Live insights that help navigate conversations and handle objections.
Team Up.
Collaboration Canvas:
Live edits, behind the scenes support,
and smooth presenter trade-offs make
every mettingfeel effortless.

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Services
Building stronger brands and digital products through clarity, design, and innovation.
Founding Product Design
Creating digital products that prioritize user experience, functionality, and scalability. Turning ideas into intuitive solutions people love to use.
Interaction Design
User Flows
Product Strategy
Prototyping
Wireframing
UI Design
Brand Identity
Creating distinctive brand systems that express personality, values, and purpose. Building recognition and trust through cohesive visual and verbal elements.
Art Direction
Logo Design
Visual Identity
Typography
Color System
Brand Guidelines
Naming
Naming
Brand Strategy
Collateral Design
Visual Design
Designing compelling visuals that engage audiences and strengthen brand presence. Blending clarity, creativity, and detail across every touchpoint.
Graphic Design
Layout Design
Iconography
Print Design
Marketing Visuals
Campaign Assets
Art Direction
Visual Systems
Consultation & Strategy
Defining clear goals and actionable plans that align business vision with design execution. Building strategic foundations that guide growth and long-term success.
Consulting
Stratregy
Digital Transformation
Service & Product Innovation
Design Consultancy
Market Research
Service Design
Growth Strategy
I stay close to the work,
while designing for scale.
Hands-on by default
I stay directly involved in the work, from product flows and interfaces to brand systems, websites and launch creative.
Product + Brand + Growth
Built for speed
I’m used to startup environments where priorities move quickly. I turn incomplete ideas into clear design directions and shippable solutions.
0 → 1 → Scale
Leadership when needed
Beyond execution, I build the structure around design: workflows, quality standards, hiring, onboarding, resourcing and team direction.
14+ Designers Led
FAQ → About
A little more about me.
What do you do?
What kind of companies do you work best with?
Are you still hands-on?
What stage do you work best at?
Where are you based?
Can we have calls?
No more strangers!
Time to get introduced and explore how I can help.
Don’t be shy
jovan.minic@yahoo.com
Good design makes the product
clearer, the brand stronger and the company easier to grow.
Let’s Talk
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